China International Multimedia Technology and Application
Expo & Symposium

The Most Anticipated Multimedia Technology Event in Asia!!

China (Shanghai) International Multimedia Technology and Application Expo & Symposium 2005 Hailed as a Great Success!

China (Shanghai) International Multimedia Technology and Application Expo & Symposium 2005 was a great success. Held at Shanghai Mart Expo, the event attracted more than 15,000 visitors, including over 8,000 professional visitors.

With packed symposiums and forums, China (Shanghai) International Multimedia Technology and Application Expo & Symposium 2005 featuring new, innovative multimedia products and services from top companies such as Hitachi, Lenovo, Kingdee, Bitweb, Digital Media Factory, and many others. Delegates were presented with all the tools and technologies for their multimedia needs, including hardware, software, digital multimedia and networking.

Delegates were excited and intrigued by fantastic product demos that showcased panoramic technology and brought virtual reality to life. Furthermore, the new Image Showcase Terminal provided delegates with a forum for discovering cutting-edge imaging media applications, such as plasma, liquid crystal display and circle curtain.

Thanks to all our guests, sponsors, staff and attendees for coming and making China (Shanghai) International Multimedia Technology and Application Expo & Symposium a world-class technology event.

With the advent of the 21st century, multimedia products with a mix of digital technology and art already exists in the daily lives of common people and a gigantic multimedia industry has developed.

Although China's multimedia industry started ten years later than their foreign counterparts, China has shown strong stamina, and has already developed an industry chain within the digital medium as a carrier, with a core of image, cartoon and graphics technology. The content of the chain covers features like information, transmission, advertisement, telecommunication, E-entertainment and online education. According to relevant analysis reports, it is expected that the production value of China's multimedia industry will hit RMB 400 billion by 2005, 900 billion by 2008 and 1.5 trillion by 2010, making it the first pillar industry.

Since 2000, the Municipal Government of Shanghai began to actively advocate the development of the multimedia industry. The science and technology commission of Shanghai municipality approved the establishment of two multimedia technology parks in succession, has set up several multimedia aid funds, and built the multimedia public service platform of Shanghai municipality, thereby constructing a good industrial environment for the multimedia industry.

Over two years, many world-famous enterprises from a dozen countries have settled in the Shanghai multimedia park and formed the preliminary industrial structure with a core of multimedia digital production and multimedia expo demonstration. Currently, Shanghai boasts over ten million cell phone users, one million broadband users, three million CATV users, and two and a half million optical fiber users, so the broadband environment has already formed, but there is a lack of content demanded by the network. The digital contents of film, television, games, advertisements and courseware production will be the key criteria for the development of Shanghai's IT sector in the future. The success of bidding for the 2010 world expo brings about another great development opportunity for Shanghai. 200 digital exhibition halls will be built in Shanghai; 300 traditional science popularization museums will be revamped.

Needless to say, the construction of the digital museums and the demand for large-scale multimedia projects and expo demonstration technology provides a great platform for the hosting of Shanghai Multimedia 2005, which will generate huge market and business opportunities in multimedia industry.

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Multimedia Shanghai 2005 will focus on the following technologies and applications within the multimedia industry:

1. Software
2. Hardware
3. Transmission
4. System integration

1. Demonstration multimedia: Phantom imaging, Panoramic technology
2. Interactive multimedia: Virtual reality system, Imitation technology, Touching screen, Voice identification, Mechanical interactive
3. Image showcase terminal: Projector, Plasma, Liquid crystal demonstration, Circle curtain

1. Architectural visualization
2. Computer Graphics
3. Post-production and after-effects
4. Animation
5. e-learning
6. Digital Advertisement
7. Interactive Games

1. Video conference system
2. VOD
3. Network streaming media
4. ISP and IDC
5. Mobile multimedia application system
6. Broadband multimedia application system

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This event will attract professionals from the following IT and business sectors:

• Show halls - museums for science and technology, planning, science popularization, memorial, arts, exhibition


• Education - colleges and universities, senior training center, science popularization center


• Entertainment - cartoons, games, FrontPages, ads, films, exhibition, and digital creation making companies.


• Design - building, scenic sight, environment, product, CI etc.
  
• Media - Television station, newspapers, magazines etc.


• Finance - banks, security and venture investment organizations
  
• Government departments - administrative departments, municipal, planning, construction etc.


• Operational departments of public facilities - entertainment places, rail transmit, airports, terminals etc.


• Network communications - ISP, OSP.


• Related industry associations


• R & D, and sales organizations and agencies

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Multimedia Shanghai 2004

Multimedia Shanghai 2004 was the first multimedia technology event to be held in Shanghai. The exhibits covered a wide variety of topics, including virtual reality, network multimedia video conferencing, 3D cartoon, Bus PIDS, multimedia system integration and many others.

The event attracted about 4,000 professional visitors, 38.25 of which were C-level executives, 49.9% were industry buyers, and 26.7% were industry decision makers. Based on the high level of participation by multimedia executives and industry decision makers, the groundwork has been laid for Multimedia Shanghai 2005 to be a resounding success.

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